In Brief...
In Brief . . .
Coffee/Tea…
The Republic of Tea,
Novato, Calif., has introduced three new decaffeinated flavors. Vanilla
Almond Decaf, Blackberry Sage Decaf and Honey Ginseng Decaf are available
nationwide for a suggested retail price of about $10 for 50 tea bags...
Coffeecol Inc. recently
unveiled Juan Valdez caféReale, a shelf-stable liquid coffee
extract. The product will be marketed under a licensing agreement between
Coffeecol and the National Federation of Coffee Growers of Colombia (FNC),
the not-for-profit organization representing more than 560,000 Colombian
coffee growers behind the Juan Valdez brand...
Food Empire Holdings,
Singapore, has launched Klassno Hot Chocolate Drink in Dark and Light
varieties, Real Express 3-in-1 Coffee Mix as well as ready-to-drink
MacCoffee Milk Coffee, available in Canada, Indonesia and Eastern Europe,
respectively…
Soft Drinks…
Diet Sierra Mist recently announced a name change to
Sierra Mist Free. The new name better reflects the drink that is free of
sugar, calories, carbs and caffeine, according to creator Pepsi-Cola North America,
Purchase, N.Y. The company also plans to launch FlavorSplash, a new
Aquafina water drink in raspberry, wild berry and citrus flavors...
The Coca-Cola Co.,
Atlanta, is rumored to have plans to launch a Mountain Dew-like drink
called Vault, a new diet drink, possibly using the name Coke Zero, and new
Dasani lemon and raspberry flavored waters. It also recently announced
Coca-Cola with Lime will be introduced nationally during the first
quarter...
Wine/Spirits…
57 Main Street Wine Co., Garden
City, N.Y., recently released Boschendal wines from the Franschloek Valley
of South Africa. The winery’s Cabernet Sauvignon, Shiraz, Lanoy,
Merlot Reserve, Cabernet Sauvignon Reserve and Shiraz Reserve are now
available in the United States…
Beer…
The Boston Beer Co., Boston, has released Samuel Adams Chocolate Bock, a cocoa-enhanced brew.
Each 750-ml. amber bottle features a cast pewter label, and is sold for a
suggested retail price of $14.99…
Rogue Ales, Newport, Ore.,
now offers its Dead Guy Ale in 64-ounce jugs that glow in the dark. The
beer also is available in 12-ounce and 22-ounce bottles…
Anheuser-Busch Cos. Inc.,
St. Louis, Mo., has launched 16-ounce aluminum beer bottles, manufactured
by Exal USA, Youngstown, Ohio, in select clubs in Atlanta; Chicago; Las
Vegas; Los Angeles; Nashville, Tenn.; New York; Philadelphia; Pittsburgh;
San Diego; Washington, D.C.; and select cities in Florida…
InBev USA will launch
Beck’s Premier Light in the first quarter of 2005. The beer contains
64 calories and 3.9 grams of carbohydrates…
Alternative beverages…
Memory Secret Inc., Miami,
has introduced MemoCola, MemoCafe, MemoTea, MemoCao and MemoWater. The line
of memory-enhancing drinks feature Vinca extracts and other natural memory
ingredients such as Intelectol, Vincagenol and Oxopocetine...
American Longevity, San
Diego, has launched Rebound Fx, an energy sports drink for athletes that is
a mix of antioxidants, herbs and minerals. The drink is reportedly the
drink of the Women’s Basketball Association…
S. Spitz Co., Linz,
Austria, producer of Power Horse Energy Drink, and its U.S. marketing
company, Power Horse U.S.A., is collaborating with Nor-Cal
Beverage Co. Inc., Sacramento, Calif., to
launch Power Horse in California…
Water…
Soma Beverage Co. LLC, San
Francisco, recently debuted Metromint Peppermint Water in Worcester County
and parts of Middlesex and Norfolk Counties in Massachusetts. Distributed
by Atlas Distributing Inc., Metromint was initially launched in New York
City…
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