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In Brief . . .

September 1, 2004

In Brief . . .

Brand news…
Wild Oats Market, the Boulder-based natural foods chain, is branching out by selling its private label products as well as vitamins and supplements through outlets other than its own stores. It will begin testing a store-within-a-store concept in Stop N’ Shop Supermarkets in the Northeast, and will offer its products online through Peapod in the Chicago area.
Wine…
Redwood Creek added a 2002 vintage Pinot Noir to its wine portfolio. It’s medium-bodied with ripe flavors of blackberry and black cherry with a velvety, smooth finish. Available nationwide, its suggested retail price ranges from $6.99 to $9.99 for 750-ml. and 1.5-liter bottles…
Pernod Ricard USA is re-introducing Sandeman’s Vau Vintage Porto to make it more accessible to restaurants and consumers. The pricey port used to retail for about $60 for a 750-ml. bottle; it will now be sold for $35. A 375-ml. bottle will also be offered for $20…
Chilean winemaker Veramonte released its first-ever super-premium wine with a screw cap. Sixty thousand cases of 2004 Veramonte Sauvignon Blanc were sent to market in August. The company’s president said the wine is perfect for a screw cap closure because it is an accessible, all-occasion wine that is best consumed in its youth…
Beer…
Wheat beer, always a favorite in Bavaria, is finding fans in the States as well. Paulaner Beers and Ales is re-positioning its classic Bavarian wheat beer, Hefe-Weizen, as its flagship product in the United States. Hefe-Weizen has a naturally cloudy appearance with tones of deep gold and a crisp, refreshing flavor. It’s usually garnished with a lemon…
Hop heads can now enjoy Colorado’s Rockies Brewing Co’s MoJo India Pale Ale in 12-ounce, six-packs. Made with unique Amarillo hops, the ale has a slight citrus flavor and an ultra-crisp, dry finish that balances with its malt character.
Tsingtao Beer is available in convenient 12-packs, starting this month. It’s the top Chinese import in the United States...
Soft drinks…
Cadbury is marketing a lighter version of the soft drink classic, Orange Crush. The low-sugar, low-calorie Orange Crush Light is sweetened with sucralose. It has one-third less sugar and one-third fewer calories than the original version…
The latest addition to the Fizzy Lizzy line of sparkling fruit juice is Fuji Apple. It’s made with 70-percent fruit juice and has no added sugar…
Tri-City’s Diet Dr. Enuf and Diet Herbal Dr. Enuf beverages have been reformulated using sucralose as sweetener…
Shasta Beverages, a National Beverage Co. offering, is converting the sweetener in its line of diet soft drinks to Splenda. The zero-calorie line includes Diet French Vanilla Cola and Diet Chocolate, among others…
Dairy/Soy…
Pepsi is reportedly expanding the limited test of its new flavored dairy drink called Milk Chillers. The product is aimed directly at the school set, where pressure is building to offer only “healthy” products…
Orange Julius is going wild as it switches from regular blueberries to wild blueberries in all of its drinks that contain the berry. Marking the occasion is the launch of Julius Creations Premium Fruit Smoothie – Wild Blue Twist. It’s a tangy blend of wild blueberries, blackberries and non-fat frozen yogurt, with a twist of lemonade…
Horizon Organic is reported to be introducing several new kid-friendly, organic lunchbox options. The new products include organic smoothies, single-serve organic juices and organic banana single-serve milk.

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