ACNielsen’s Hale says c-store retailers should focus on prepared meals and fast foods as staples for future growth. “This is a channel that could use help in making their stores more female friendly and maybe think about taking some business away from Starbucks,” he says.
GLOBAL RETAIL TRENDS
Top retailers by fiscal year sales (in billions)
Source: ACNielsen Consumer Insight Report Fall 2003
obesity well-being trends. The growing product list associated with these healthier lifestyle choices isn’t just limited to the obvious bread, cookies and candy; rather they are impacting the entire food and beverage category spectrum.
|Online shopping gains momentum|
A recent Internet study conducted by the University of California-Los Angeles revealed that 61 percent of Americans consider the Internet to be an “extremely” or “very” important information source in their daily lives. According to ACNielsen’s Consumer Insight report, the World Wide Web is expected to grow by 30 percent between 2001 and 2005, compared to television consumption which should increase only 2 percent.
America’s desire for the type of immediate information that only the Web can provide is a fact that’s not lost on corporate America. A growing number of companies are striving to create a stronger Web connection with consumers and this phenomenon is translating into increased retail sales and stauncher brand loyalty. In fact, eight of the top 15 most impressionable consumer product goods companies advertising online are beverage industry pillars such as PepsiCo, South African Breweries, Brown-Forman, Anheuser-Busch, Nestle USA, Procter & Gamble, Unilever and Sara Lee.
“Internet sales were very strong this past holiday season, giving time-starved consumers convenient shopping from their personal computers,” observes ACNielsen’s Todd Hale.
He cites Harris Teeter as an example.