Folgers, Pepsi and alcohol brands announce promotions
Special edition proceeds
Belvedere Vodka, New York, announced a partnership with (Red) and the launch of a special-edition bottle to raise proceeds for the Global Fund to Fight AIDS, tuberculosis and malaria. Fifty percent of the profits from the global sale of (Belvedere)Red Special Edition Bottle will contribute to the fund. This collaboration will see the introduction of a (Belvedere)Red Special Edition Bottle in late summer 2011. The (Belvedere)Red Special Edition Bottle was unveiled this month at a pre-Grammy party in Los Angeles with the support of musician Usher.
Folgers wants your jingle
J.M. Smucker Co.-product Folgers is teaming up with Grammy-nominated songwriter and former “American Idol” judge Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic “The Best Part of Wakin’ Up” jingle for a chance to win $25,000, a mentoring session with DioGuardi and a chance to appear in a future Folgers Coffee commercial. Individuals and groups of four or less can submit their music and lyric video entries through March 1 on the “Best Part of Wakin’ Up” website. The top 10 semi-finalists will have their entries posted online for a public vote. The top five finalists will travel to New York City in June to compete in the live grand prize audition and perform their version of the “The Best Part of Wakin’ Up” jingle live in front of DioGuardi and a panel of judges.
Jagermeister goes country with tour
Jägermeister, Wolfenbüttel, Germany, has slated Grammy nominee country music star Dierks Bentley to headline its Jägermeister Country Tour that kicks off March 17. The 30-city tour runs through mid-May and will feature special guest Josh Thompson and duo Miss Willie Brown. Each concert also will include a local Jägermeister sponsored country act. The 2011 Jägermeister Country Tour will feature Jägermeister custom tour prizes from Schecter Guitars and Peavey Electronics. Jägermeister will market and promote the Jägermeister Country Tour through social media channels Facebook and Twitter, local print and radio outlets, Sirius XM Satellite Radio along with band video footage through YouTube and the music tour’s website.
Pepsi, a product of PepsiCo, Purchase, N.Y., will be the exclusive beverage sponsor of “The X Factor,” the upcoming Fox Broadcasting Co., Syco Television and FremantleMedia North America talent competition series. “The X Factor” is an international hit television show created and executive produced by Simon Cowell, former judge on Fox’s “American Idol.” Pepsi’s sponsorship includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements, and immersive content experience online, the company says.
Dr Pepper, a product of Dr Pepper Snapple Group, Plano, Texas, partnered with country music group Lady Antebellum to give one lucky fan an unrivaled experience at the 46th Annual Country Music Awards (ACM) in Las Vegas in April. The winner and a guest will receive tickets to the award show, passes to the post-awards ACM All-Star Jam and entry to a Dr Pepper private concert with Lady Antebellum. Fans can enter online at drpepper.com through March 17 for the chance to win.
Absolut’s ‘Wild Ride’
Absolut Vodka, a brand of Pernod Ricard USA, continues its role as the presenting sponsor of the third season of “RuPaul’s Drag Race,” a reality competition series hosted by RuPaul in search of America’s next drag superstar. After the finale, the Season 3 winner will cross the country for Logo’s Drag Race Tour featuring Absolut Vodka: Cocktails Perfected. Absolut Vodka will be featured in the March 21 episode titled “RuPaul-a-palooza,” which challenges each contestant to record a RuPaul hit song in different musical genres. The episode also will introduce viewers to Absolut Wild Tea, the brand’s newest flavor. Additionally, six Absolut and Logo co-branded integration spots created by Logo, a unit of Viacom, will air on the network beginning Jan. 24 as the series premieres. Each features a specific contestant from Season 2 of “RuPaul’s Drag Race” and focuses on the Absolut exceptional moments and exceptional cocktails messaging.