Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced that it will donate $0.10 from each bottle of its Mango Tango smoothie to the Haiti Hope Project. The company plans to donate up to $500,000 each year to the initiative, which was designed to provide training and better market access to 25,000 mango farmers in Haiti.
The Haiti Hope Project was launched in March 2010 by Coca-Cola and its partners: the Multilateral Investment Fund of the Inter-American Development Bank, the U.S. Agency for International Development and TechnoServe. Initially, only Odwalla’s limited-edition Haiti Hope Mango Lime-Aid benefited the charity.
The company is expanding its donation to the Haiti Hope Project this year by adding sales of its Mango Tango fruit smoothie, which is made from mangos, bananas and coconut. Mango Tango is available in 11- and 15.2-ounce plastic bottles throughout the country.
“With the one-year anniversary of the earthquake upon us, we wanted to renew our commitment to the important reconstruction efforts continuing to take place in Haiti,” said Alison Lewis, president of Odwalla, in a statement. “As one of our most popular flavors, it made sense to make Mango Tango part of the Haiti Hope Project in an effort to keep this important cause top-of-mind among consumers who share our commitment to sustainable living and doing good things for the community.”
The Haiti Hope Project is a large-scale, five-year initiative to aid Haiti’s recovery from the January 12, 2010, earthquake and support its long-term reconstruction. Its mission is to create opportunity for 25,000 Haitian mango farmers and their families by helping to develop a sustainable mango industry. The charity seeks to double the income of mango farmers and raise their standard of living, it said.