Matt Aeppli, vice president of global marketing at The Absolut Co., has been appointed senior vice president of spirits marketing for Pernod Ricard USA.
“Matt is a very experienced, talented senior marketing executive who understands our current business opportunities,” said Paul Duffy, chairman and chief executive officer at Pernod Ricard USA. “I am confident that he will drive the success of our powerful, premium spirits portfolio by leading the development of innovative, consumer-driven marketing programs.”