Jamba Juice Co., a subsidiary of Jamba Inc., Emeryville, Calif., entered into a license agreement with The Inventure Group, Phoenix, to develop a line of blend-and-serve frozen fruit smoothie kits for retail grocery distribution. The smoothie kits will include a variety of whole fruit pieces including raspberries and blueberries, and are expected to launch during the first quarter of 2010.
“We are delighted to partner with Jamba Juice in the development of better-for-you frozen smoothie kits,” said Steven Sklar, senior vice president marketing at The Inventure Group. “Jamba has a powerful brand with broad consumer appeal and this relationship offers us both an opportunity to extend our respective core competencies in the development of a unique product line.”