Diageo honored its top picks for leading spirits, wine and beer distributors with the company's annual Golden Bar Awards. The awards recognize distributors and brokers from across Diageo’s brands, including Smirnoff, Captain Morgan, Guinness and Beaulieu Vineyard. They also are given for outstanding innovation launches and control states excellence, and include a Distributor of the Year in wine, spirits and beer. The company added a new award this year â€” the Platinum Bar â€” to recognize the distributor who best promoted responsible drinking.
Award winners included:
DISTRIBUTOR OF THE YEAR
Distributor of the Year – Spirits: Reliable Churchill of Maryland
Distributor of the Year – Wine: Washington Wholesale – District of Columbia
Distributor of the Year – Beer: Wright Wisner Cos.
SPIRITS EXCELLENCE AWARDS
Spirits Excellence Award – Smirnoff: Reliable Churchill of Maryland
Spirits Excellence Award – Baileys: United Distributors of Delaware S
pirits Excellence Award – Johnnie Walker: Coastal Wine & Spirits of Florida
Spirits Excellence Award – Jose Cuervo: Capitol – Husting Co. of Wisconsin
Spirits Excellence Award – Captain Morgan: Diageo Moet Hennessy, Pennsylvania Sales Team
Spirits Excellence Award – Crown Royal: Glazer’s of Iowa
Spirits Excellence Award – Tanqueray: Southern Wine & Spirits of New England, New Hampshire
Spirits Excellence Award – Reserve Brands: Washington Wholesale – District of Columbia
Control State Excellence Award – Spirits: Southern Wine & Spirits of Virginia
Venture Market Award – Spirits: Johnson Bros., ND, Northwest Division
President’s Award – Share Growth: Glazer’s of Ohio
WINE EXCELLENCE AWARDS
Wine Excellence Award – Beaulieu Vineyard: Capitol – Husting Co. of Wisconsin
Wine Excellence Award – Sterling Vineyards: Coastal Wine & Spirits of Florida
Wine Excellence Award – Chalone Vineyards: Reliable Churchill of Maryland
Wine Excellence Award – Edna Valley Vineyards: Coastal Wine and Spirits of Florida
Wine Excellence Award – Acacia Vineyards: Glazer’s of Ohio
Wine Excellence Award – Rosenblum Cellars: Washington Wholesale – District of Columbia
BEER EXCELLENCE AWARDS
Beer Excellence Award – Guinness: Peerless Beverage
Beer Excellence Award – Smithwick’s: Alliance Beverage – Phoenix
Beer Excellence Award – Red Stripe: Summit Distributing – Colorado
Beer Excellence Award – Progressive Adult Beverages: Houston Distributing Co.
Venture Market Award – Beer: John G. Ryan Inc.
GOLDEN BAR CONSISTENCY AWARDS
Golden Bar Consistency Award – Spirits: Empire Merchants North, New York
Golden Bar Consistency Award – Beer: J&L Ventures
INNOVATION LAUNCH AWARDS
Innovation Launch Awards – Spirits: United Liquors LLC, A Division of Martignetti Cos. – Massachusetts
Innovation Launch Award – Wine: Capitol – Husting Co.of Wisconsin
NATIONAL ACCOUNTS EXECUTION EXCELLENCE AWARD
National Accounts Execution Excellence Award: Pacific Wine & Spirits of California
Beverage Industry’s November issue features our annual Craft Beer Report where we provide insight about how the craft beer segment is recovering after the onset of the pandemic halted many on-premise sales. Also in this issue we analyze the factions of the dairy drinks and dairy alternatives, the latest trends impacting the use of protein ingredients in beverages, the release of our annual Trucks Report with updates on 2021 releases, and much more!