Skinny Nutritional Corp. introduced Skinny Water Wake Up, a new “breakfast” flavor to its Skinny Water line. Skinny Water Wake Up is a blend of orange, cranberry and tangerine flavors, and each 16-ounce bottle contains 250 percent of the recommended daily intake of vitamin C, the company says. The product also has EGCG, a green tea extract, calcium, potassium, and vitamins A and E. Skinny Water Wake Up joins Acai Grape Blueberry, Raspberry Pomegranate, Goji Fruit Punch, Lemonade Passionfruit and Peach Mango Mandarin flavors.
Santa Cruz Organic Mango Lemonade
Santa Cruz Organic, a subsidiary of Smucker Quality Beverages Inc., released Santa Cruz Organic Mango Lemonade. The product contains mango and lemonade flavors from concentrate as well as 11 percent juice. The Mango Lemonade variety joins Lemonade, Limeade, Strawberry Lemonade and Raspberry Lemonade. A 32-ounce bottle retails between $2.89 and $3.39. Mango Lemonade will hit retail shelves in June.
Chiquita Frozen Fruit Smoothies
Chiquita Brands International Inc., in a partnership with Old Orchard Brands, Sparta, Mich., launched a line of frozen fruit smoothies made with Chiquita bananas. Chiquita Frozen Fruit Smoothies are packaged in 12-ounce plastic cans, which provide three 8-ounce servings when blended with ice and water. Each smoothie serving contains at least a half-cup of fruit and 100 percent of the recommended daily allowance of vitamin C, the company says. The smoothies are available in Strawberry Banana, Banana Colada, Peach Mango and Mixed Berry flavors. A can retails for $2.69.
Sierra Mist Ruby Splash
Pepsi-Cola North America, Purchase, N.Y., introduced Sierra Mist Ruby Splash, a grapefruit-flavored line extension to the company’s lemon-lime soft drink portfolio. Sierra Mist Ruby Splash is offered in regular and diet versions, in 20-ounce and 2-liter bottles, 12-packs and 12-ounce cans. The product is the first Sierra Mist line extension that will be available year-round.
Steaz Energy Shot
The Healthy Beverage Co. released Steaz Energy Shot. The product contains 150 mgs. of plant-based caffeine. Steaz Energy Shot contains the same ingredients as Steaz’s 12-ounce Energy Drink, including organic, Fair Trade certified green tea, Sambazon’s acai juice and Guayaki’s yerba mate. Steaz Energy Shot is packaged in 2.5-ounce bottles and is available in 12-count trays. One shot bottle retails for $2.99.
Strawberry Guava flavored Function: Alternative Energy
Function Drinks added Strawberry Guava flavored Function: Alternative Energy, and Peach Mango flavored Function: Light Weight to its line of beverages. Strawberry Guava is a blend of catuaba, yerba mate, guarana, muira puma and B vitamins. Peach Mango combines resveratrol, EGCG and gymnema extract, which the company says is added to curb sugar cravings and help maintain normal carbohydrate metabolism. Light Weight is offered in Acai Pomegranate, Blueberry Raspberry and Pink Grapefruit varieties.
Glaceau Vitaminwater, a division of The Coca-Cola Co., released Vitaminwater10, a low-calorie beverage with 10 calories per serving. The product is available in XXX (Acai-Blueberry-Pomegranate), Essential (Orange-Orange), Energy (Tropical Citrus) and Multi-V (Lemonade) flavors. Vitaminwater10 Essential is sweetened with rebiana, a stevia extract. A 20-ounce bottle retails for $1.49. It also is available in variety packs of 20 and 16-ounce four-packs. Vitaminwater10 is the first low-calorie Vitaminwater extension.
JoJo Energy Drinks
JoJo Energy Drinks Specialty Beverage & Supplement Inc. introduced JoJo Energy Drinks. The product carries its ingredients in the cap and is mixed just prior to consumption. With a counterclockwise twist of the cap’s top, ingredients drop into the liquid and are mixed after shaking the bottle, the company says. JoJo Energy Drink is available in Orange Sickle, Black Cherry, Super Berry, Citrus Guava, Passion Fruit Mango and Mojito flavors. A 16.9-ounce bottle retails for $3.00.
Izze Sparkling Lime
Izze Beverage Co. added Izze Sparkling Lime to its line of sparkling juice flavors. Izze Sparkling Lime is a blend of 70 percent juice and 30 percent sparkling water. The 12-ounce bottles initially will be in four-packs at Whole Foods Markets across the country.
Bacardi Dragon Berry
Bacardi U.S.A. Inc. added Bacardi Dragon Berry to its family of flavored rums. Dragon Berry combines strawberry and dragonfruit flavors. The rum joins Bacardi Limon, Bacardi O, Bacardi Coconut, Bacardi Razz, Bacardi Big Apple, Bacardi Grande Melon and Bacardi Peach Red. Bacardi Dragon Berry is 35 percent alcohol by volume and a 750-ml. bottle retails for $13.99. The flavor also is available in 200-ml., 375-ml., 1-liter and 1.75-liter sizes.
Sunny D Smoothies
Sunny Delight Beverages Co. launched Sunny D Smoothies, a new line of vitamin-fortified smoothies with as much calcium and vitamin D as milk, the company says. Sunny D Smoothies are available in Orange Whirl and Strawberry Swirl varieties. Packaged in 48-ounce containers, the product retails between $1.48 and $1.89.
Serious Madness Black Ale
Mad River Brewing Co. released Serious Madness Black Ale, a high-gravity dark-lager built on the company’s Two-Row Pale Malt, North American Specialty Malts and German Carafa. The Ale also is fermented with Mad River’s ale yeast. Serious Madness Black Ale is bittered with Magnum hops, while flavor and aromatics are enhanced by Hallertau and Tettnanger with Willamette hops used to add aroma. A 12-ounce bottle carries 8.6 percent alcohol by volume.
Juicy Juice Brain Development and Immunity
Nestle Juicy Juice introduced Juicy Juice Brain Development and Juicy Juice Immunity. Both juice drinks are made with natural ingredients, fortified with nutrients and blended with filtered water to reduce the sugar and calorie content, the company says. Juicy Juice Brain Development is available in Grape and Apple flavors. It offers DHA, an omega-3 fatty acid from fish oil. Juicy Juice Immunity comes in Apple and Berry varieties. In addition, the product carries zinc, vitamin C and 3 grams per serving of prebiotic fiber. Juicy Juice Brain Development and Juicy Juice Immunity are packaged in 33.8-ounce Tetra cartons and retail for $2.99.
ZredT introduced ZT, a line of antioxidant-rich organic ready-to-drink red teas. ZT is available in Unsweetened, Lemon, Vanilla and Ginseng & Honey flavors. Each tea is made from the rooibos plant, grown in South Africa. ZT is a source of magnesium and natural fiber, and also carries a low glycemic index, the company says. A 16-ounce bottle retails between $1.79. and $1.99.
Finlandia Tangerine Fusion
Brown-Forman Corp.’s Finlandia Vodka added All-Natural Finlandia Tangerine Fusion to its line of vodkas. The All-Natural Finlandia Tangerine Fusion is the sixth flavored vodka from the company. The product is 40 percent alcohol by volume, and releases floral citrus aromas, the company says. A 750-ml. bottle retails for $18.99.
2008 Vermentino and 2008 Morello di Prile
The Stianti Mascheroni family debuted its first vintage of Prelius wines. The wines are made with grapes grown in organically farmed vineyards, the company says. The 2008 Vermentino, which the company says has flavors of pineapple and apple, and the 2007 Morello di Prile, a blend of Cabernet Sauvignon, Cabernet Franc and Merlot, released this month. The 2008 and 2007 vintages retail for $16 and $22, respectively. Wilson Daniel Ltd. is the U.S. importer for both wines.
Malibu Island Melon
Pernod-Ricard USA added Malibu Island Melon to its line of rums. The flavor joins Malibu, Malibu Tropical Banana, Malibu Mango, Malibu Pineapple and Malibu Passion Fruit. Malibu Island Melon is packaged in 50-ml., 750-ml., 1-liter and 1.75-liter bottles. A 750-ml. bottle retails for $12.99.
Arran Single Malt
A. Hardy USA released Arran Single Malt Scotch Whisky finished in Pomerol Bordeaux wine casks. Arran Malt contains hints of vanilla and fruit, the company says. The whisky is matured in oak casks for eight years before being transferred to Pomerol casks for an additional six months. Arran Single Malt is available in 750-ml. bottles.
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Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!