4U2U Brands introduced Fruit 66, a sparkling fruit drink. The drink is being distributed in health-conscience school systems, the company says. Fruit 66 contains 100 percent fruit juice, calcium, folic acid and vitamins C and A. The product contains 95 calories per 8-ounce can and is available in Apple Berry, Fruit Punch, Orange Tangerine and Strawberry Kiwi flavors. A portion of proceeds goes to the School Nutrition Foundation.
Watermark Innovation introduced Pure Cool, a zero-calorie water. The beverage is available in Triple Chill, Tropical Tiki and It’s Berry Cool flavors in 16-ounce PET bottles, and Sparkling Mojo Cool and Sparkling Pear Ginger-Ice flavors in 12-ounce glass bottles. Pure Cool uses mint as a natural cooling agent in some of the products, the company says.
Human Performance Labs introduced PureSport Workout, a powdered sports drink with protein. The powder offers a 2.67-to-1 carbohydrate-to-whey protein ratio and is mixed with 16 to 20 ounces of water. In addition to protein, the company says PureSport Workout replaces lost fluids and electrolytes, restores fuel during exercise, and enhances recovery. The powder is packaged in 0.85-ounce packets and is available in Lemon, Grape, Fruit Punch and Banana Berry flavors.
The company also introduced PureSport Recovery, a powdered sports drink with protein for post workout. The company recommends taking PureSport Recovery 15 minutes after a workout. The powder is packaged in 2.47-ounce packets and is available in the same flavors as PureSport Workout.
P.I.N.K. Spirits Co. introduced its Rum, Tequila, White Whiskey, Sake and Gin, all infused with caffeine and guarana. P.I.N.K. Tequila is 80 proof and is made from blue agave. P.I.N.K. Rum is imported from Holland and distilled from black strap sugarcane molasses. P.I.N.K. White Whiskey also is imported from Holland and is produced in single batches and copper pot distilled. P.I.N.K. Sake is imported Honjozo Sake produced by Artesian Sake distillery in Nishinomiya, Japan. P.I.N.K. Gin is produced in England and contains juniper berries, lemon zest, cucumber, heather, lilac, violets and cardoon zest. The spirits are available in 750-ml. bottles and are priced between $30 and $45.
Mountain Dew Flavors
Pepsi-Cola Co. held a Mountain Dew DEWmocracy election this summer between three consumer-created Mountain Dew flavors: Mountain Dew Revolution, Mountain Dew Supernova and Mountain Dew Voltage. All three flavors were available in stores and consumers voted for their favorite flavor. More than 25 million consumers voted, and Mountain Dew Voltage won the competition by capturing 42 percent of the vote. The product has raspberry citrus and ginseng notes and will appear in stores in January 2009.
Boisset Family Estates introduced Fog Mountain, an organically farmed California Nouveau. The wine is produced from California grapes in the Nouveau style of the Beaujolais region of France. Packaged in 750-ml. PET bottles, the PET bottles produce 40 percent fewer greenhouse gas emissions than traditional bottles, the company says. In addition, the PET bottles for the company’s Beaujolais Nouveau wines sold in North America reduce weight and freight costs by 42 percent and 33 percent, respectively. Boisset estimates a savings of more than 37 million pounds of carbon dioxide. The company’s PET bottled wines retail for $12.99.
Tullamore Dew 10-Year-Old
Tullamore Dew announced the addition of a limited-edition Tullamore Dew 10-Year-Old. The company allotted 900 bottles of the 10-Year-Old blend for 2008. The product was aged in Spanish and American oak casks and has notes of malt, spice, wood and vanilla, the company says. Packaged in a 700-ml. bottle, the whiskey is 40 proof and retails for $35.
Tanteo Spirits Co. introduced Tanteo Tequila, a collection of blanco tequilas. The tequilas contain 100 percent blue agave and are available in Jalapeño, Chocolate and Tropical flavors. Tanteo Jalapeño is infused with organic jalapeño; Tanteo Chocolate contains roasted, malted and raw cocoa; and Tanteo Tropical combines mango, pineapple and guanabana. Tanteo is distilled, infused and bottled in Tequila, Mexico. The 750-ml. bottles are priced at $49.99.
Three Olives Root Beer Vodka
Proximo Spirits Inc. announced that Three Olives Vodka will revive an old-fashioned drink, Three Olives Root Beer vodka. The Root Beer addition joins the Original, Cherry, Grape, Passion Fruit, Pomegranate, Green Apple, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, Mango and Triple Espresso flavors. A 750-ml. bottle retails for $19.99.
Ito En Oolong Shot
Ito En introduced Oolong Shot, an unsweetened ready-to-drink tea in a shot format. The product is brewed from whole loose oolong tea leaves and contains 171 mg. of polyphenols. The shot provides 152 mg. of catechin green tea antioxidants. Packaged in a 6.4-ounce steel can, the shot retails for $1.79 and is available nationwide. Oolong Shot joins the company’s Sencha Shot.
Sun Shower Superfood Smoothie
NBI Juiceworks introduced Revitalize to its Sun Shower Superfood Smoothie line. The smoothie has an apple-kiwi-mango flavor, the company says. The other Sun Shower Superfood Smoothies include Defense, Heart Healthy, Stamina and Strength. All smoothie flavors are fortified with “Lifeguard Protection,” the company’s blend of nutrients, including protein, vitamins A, C, E, D, B5, B6 and B12, calcium, niacin, potassium, magnesium and folate. The product is available in 12-ounce and 28-ounce bottles.
In addition, NBI Juiceworks also introduced Drenchers Revitalize in 64-ounce containers. The new packaging comes in addition to the 12-ounce containers. Revitalize is available in a Grape-Apple flavor.
Virgil’s Diet Real Cola
Reed’s Inc. introduced Virgil’s Diet Real Cola, a beverage sweetened with stevia. Diet Real Cola contains no caffeine, artificial ingredients or preservatives. The recipe in Virgil’s Diet Real Cola is the same as it was from the early 1900s, the company says. The drink contains herbs, spices and fruit oils, including kola nut from Africa, clove bud oil from India and vanilla from Madagascar. The new flavor is an addition to Virgil’s portfolio of diet products, including Diet Root Beer, Diet Cream and Black Cherry Diet Cream. Available in 12-ounce long-neck bottles and packaged in four-packs, a four-pack retails for $5.99.
Hiram Walker Gingerbread Liqueur
Pernod Ricard introduced Hiram Walker Gingerbread Liqueur and reintroduced Hiram Walker Pumpkin Spice as seasonal flavors. Gingerbread Liqueur has a nutmeg color and brown sugar, ginger, vanilla and spice notes. Pumpkin Spice has notes of vanilla, graham cracker and pumpkin pie. Both of these Hiram Walker varieties are made with natural flavors. The two flavors are available in 750-ml. and 1-liter sizes. The 750-ml. bottle retails for $8.99 to $11.99.
Mondavi Lightly Oaked Chardonnay
Woodbridge Winery, founded by Robert Mondavi, expanded its wine portfolio to include Lightly Oaked Chardonnay. The wine is cool-fermented at 55 degrees F in stainless steel tanks to bring out the fresh fruit character of the grapes. The wine is bottled in a claret bottle and is available in 750-ml. and 1.5-liter Claret bottles. The Woodbridge Lightly Oaked Chardonnay retails for $7.99 for the 750-ml. bottle.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.