Sarpes Beverages, Miami, released Dream Water and Dream Water shot in New York City though a retail partnership with the Duane Reade drug store chain. The products are now available in the city’s five boroughs.
Dream Water combines the relaxing ingredients GABA, melatonin and 5-htp (tryptophan), one of the standard amino acids, to help consumers relax and sleep, the company says. Dream Water 2.5-ounce shot is available in Lullaby Lemon with hints of tea and Snoozeberry, with a Blueberry and Pomegranate flavor. In January, Duane Reade stores also will carry Dream Water in 8-ounce bottles, featuring the two flavors Lullaby Lemon with hints of tea and I dream of Kiwi…and Plum.
To celebrate the launch, Duane Reade will offer one free Dream Water shot with the purchase of any Duane Reade’s private-label DeLish food products.