2023 Beer Market Report
2023 BEER MARKET REPORT
Beverage Industry provides an in-depth look at the U.S. beer market and its 2022 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.
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Cider
Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.
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Crafts
For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.
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Domestics
The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.
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FMBs
U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.
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Imports
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
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Non-alcoholic
Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
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