Articles by Jessica Jacobsen

Hard cider draws in consumers from outside the beer category

Gluten-free aspects appeal to health-conscious consumers

When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.


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Craft brewers' sales growth continues

Seasonals, IPAS and craft beer variety packs lead growth

Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.


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Warehouses turning to automation for storage needs

SKU proliferation demands enhanced storage solutions

Although SKU proliferation is nothing new to the beverage industry, the phenomenon still is causing many warehouses to explore different ways to accommodate these growing product lines.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Blk. Beverages aims to deliver premium hydration

Enhanced-water company focuses on educating consumers about product benefits

Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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2013 New Product Development Survey

Traditional flavors continue to dominate

When it comes to the latest trends, “healthy” and “natural” continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.


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Juicing trends could benefit CPG market

Juice-makers answer call for less sugar

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.


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Sustainability is key focus for Marley Coffee

Jammin' Java subsidiary continues SKU, retailer expansion

Bob Marley composed and sang songs infused with his sense of spirituality that to this day still resonate with a wide audience. Years later, his son Rohan Marley has found a way to embody the principles that his father sang about through his company Marley Coffee Co.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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