Articles by Jessica Jacobsen

Plastic packages influenced by lightweighting, bio-based materials

Consumers desire for convenience and health and wellness objectives driving innovations
June 14, 2013

Although the plastic bottle market in the United States serves a number of different industries and manufacturers, the beverage business continues to play a large role.


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Hydrocolloids help simplify beverage complexities

Hydrocolloids add stability to complex beverage formulations
June 14, 2013

Similar to how gamers try to navigate through the complex and intricate challenges of some of today’s latest video games, research and development (R&D) specialists for the beverage marketplace are navigating through their own sets of challenges as they develop more complex formulations.


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Sweetener blending helps reduce calories, enhance taste

Consumers more concerned with amount of sweeteners than type
June 14, 2013

In the ballad “The Sweetest Thing,” the pop rock band U2 sang about how love is the sweetest thing, but when it comes to the beverage market, the sweetest thing also is the biggest thing. Across 13 ingredient categories, sweeteners accounted for 85 percent of the 46.4 million tons of ingredients used in beverages in 2011, according to an April 2013 report by Chicago-based Euromonitor International titled “Beverage Ingredients: Trends and Influences.”


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Partnerships holding strong in beverage market

May 15, 2013

I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.


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Discount retailers increase their market share

Store openings, growing acceptance contribute to channel success.
May 15, 2013

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.


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Plastic secondary packaging affected by material reduction and printed inks

Packaging material offers sustainable solutions.
May 15, 2013

Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.


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Up Close With: Revolution Brewing

Company plans to be Chicago’s No. 1 craft brewery
May 10, 2013

With a title like chairman of the party, Josh Deth of Revolution Brewing has a tall order to fill. The Chicago-based craft brewery went from operating solely as a brewpub to opening a brewery for its consumer packaged goods (CPG) business last spring, but the idea of Revolution Brewing began much earlier than that.


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Liquid supplements make strides in a changing landscape

Consumers show favorable image of supplements.
May 10, 2013

The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.


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A natural alternative for energy

Energy ingredients found in nature gain traction
April 15, 2013

There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
April 15, 2013

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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