Articles by Jessica Jacobsen

Vermont Hard Cider Co. shares its passion

Hard cider company puts its focus on people
By Jessica Jacobsen
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If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.


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Vermont Hard Cider Co. outgrows its space

Company prepares to break ground on new cidery
By Jessica Jacobsen
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Vermont Hard Cider Co. President and Chief Executive Officer Bret Williams estimates that when he joined the Middlebury, Vt.-based company in 1996 as its first sales associate that the company shipped approximately 300,000 cases a year. In 2012, the company shipped 3 million cases of its Woodchuck Hard Cider brand, he says.


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A ringing endorsement

By Jessica Jacobsen
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When I asked my friend’s 5-year-old son what I should write my column about this month, he suggested Scooby-Doo or Batman.


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Glass packaging’s naturally premium appeal

By Jessica Jacobsen
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Whether it’s the growth of the wine, spirits and craft beer markets or the popularity of natural beverages, glass packaging manufacturers note that these trends are having a positive effect on this primary packaging material.


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Beer encompasses premiumization trend

Brewers tackle volume challenges.
By Jessica Jacobsen
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The old saying goes, “There’s no ‘I’ in team.” It’s not too hard to apply that saying to the U.S. beer market as analysts recognize the role different tiers and segments play in the category’s efforts to bring its case and dollar sales positioning back to pre-recession levels.


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Aspiring for a healthy lifestyle

By Jessica Jacobsen
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 Raise your hand if your New Year’s resolution last month contained some improvement regarding your health. I admit that every year I set some goal around my health, whether it is changes in dieting habits or increased exercise frequency.  


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Cognitive health ingredients offer short- and long-term benefits

By Jessica Jacobsen
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 Doctors and nutritionists commonly stress the importance of a balanced diet and exercise for a healthy body, but more research is supporting the importance of a healthy brain. According to the Centers for Disease Control and Prevention (CDC), Atlanta, as many as 5 million Americans suffer from Alzheimer’s disease, a form of dementia that involves parts of the brain that control thought, memory and language and affect a person’s ability to carry out daily activities.  


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Shrink and stretch label usage on the rise

By Jessica Jacobsen
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 When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.  


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Athletes help Wat-aah meet its mission

Marques Colston, Patrick Peterson encourage healthy hydration with Wat-aah
By Jessica Jacobsen
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When Rose Cameron spoke with Beverage Industry for its August 2012 edition, the Wat-aah founder and chief executive officer expressed the roots of her mission to convince kids that water can be a cool drink. But in order to make water the No. 1 hydration choice for kids, Cameron knows it will take building an emotional desire toward the Wat-aah brand to accomplish that goal.


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Fair Oaks Farm Brands’ Core Power

Fair Oaks Farm Brands addresses taste, natural trends with Core Power
By Jessica Jacobsen
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 Chicago-based Fair Oaks Farm Brands Chief Executive Officer Steve Jones knows the importance protein plays in a balanced diet. 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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