The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.
At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.
Consumers’ desire for healthy hydration recently helped bottled water ascend to the No. 1 beverage sold in the United States on a volume basis; however, healthy hydration also has given rise to plant-based waters, which offer nutritional benefits beyond hydration.
In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.
When conversing with a friend recently, I realized how much I “consume” information. I follow various local, state and national news outlets. The stack of books that I plan to read this summer includes more non-fiction than fiction. My “to watch” list is filled more with documentaries than scripted TV. However, I won’t pretend that reality shows aren’t on in the background while I am doing chores or cooking meals.
As consumers continue to seek out variety within their beverage options, the probability of SKU proliferation seems to be a certainty for years to come. As brand owners hope to stand out from the crowd, inks and coatings are helping manufacturers draw in consumers.
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.
Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.