A term originally associated with horse racing, dark horse has been used to describe not only relatively unknown race horses but also political candidates, award show nominees and even the songwriting and vocal skills of George Harrison in comparison to other members of The Beatles.
Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.
Whether it’s the tortoise and the hare, David versus Goliath or small-market sports teams versus large-market franchises, many Americans have a soft spot for the “little” guy. The same could be said for the U.S. beer market in this year's beer report. According to Chicago-based Mintel’s January 2016 report “Beer – US,” craft beer’s market share of U.S. volume sales nearly doubled from 2010 to 2015 — 5.2 percent vs. 10.2 percent, respectively.
It seems as though U.S. consumers are having a love affair with import beer, based on analysis in this year's beer market report. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.
As Dorothy told audiences, “There’s no place like home.” Aside from being a memorable movie quote, this notion has taken on a deeper meaning in the food and beverage industries as local-buying trends and farmers markets are being celebrated by more and more consumers.
Not too many people would disagree that a marriage is an exciting amalgamation of two people, but it also requires patience and understanding as two separate entities become a family. Although the emotions are different, mergers and acquisitions in the business world require the same patience and understanding.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!