- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles by Jessica Jacobsen
Beverage manufacturers have more options to choose from these days when developing flavor profiles for new products, but many are sticking to an ingredient with a long-established history — vanilla.
The innovative, entrepreneurial spirit that helped Honest Tea, Bethesda, Md., establish its roots in 1998 can still be found within the company 14 years later.
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.
Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States.
After a fun Memorial Day weekend filled with good company, food and beverages, it feels like summer has officially begun.
With non-traditional grocery channels ramping up their food and beverage selections, traditional formats such as supermarkets are turning their attention to price gaps and promotions to help level the playing field, analysts report.
Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences.
Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs).