Articles by Jessica Jacobsen

On-premise dollar sales up as consumers trade up

Bars, restaurants turn to creative campaigns to boost consumption occassions
By Jessica Jacobsen
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Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.


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Beverage sweeteners stevia and erythritol use on the rise

Masking agents overpower associated off-notes with these beverage ingredients
By Jessica Jacobsen
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Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.


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E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
By Jessica Jacobsen
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If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Drug store beverage sales outpace industry average

Channel offers opportunities to promote health and wellness-related beverages
By Jessica Jacobsen
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A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.


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Beverage Industry launches new app

Introductory video shows how to use Bev Industry Mobile
By Jessica Jacobsen
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According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.


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Hard cider draws in consumers from outside the beer category

Gluten-free aspects appeal to health-conscious consumers
By Jessica Jacobsen
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When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.


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Craft brewers' sales growth continues

Seasonals, IPAS and craft beer variety packs lead growth
By Jessica Jacobsen
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Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.


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Warehouses turning to automation for storage needs

SKU proliferation demands enhanced storage solutions
By Jessica Jacobsen
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Although SKU proliferation is nothing new to the beverage industry, the phenomenon still is causing many warehouses to explore different ways to accommodate these growing product lines.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
By Jessica Jacobsen
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It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
By Jessica Jacobsen
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Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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