Beverage News

Clif Shot launches new sports drinks

Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options
September 12, 2013

Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.


Read More

PHA launches Drink Up to encourage water consumption

Michelle Obama, beverage-makers join PHA to support cause
September 12, 2013

First lady Michelle Obama and actress, director and producer Eva Longoria joined Washington, D.C.-based Partnership for a Healthier America (PHA), of which Obama is honorary chair, to launch an initiative that encourages everyone to drink more water.


Read More

Seasonal drinks hitting the market

Fall and winter beverage roundup
September 11, 2013

A look at some of the fall and winter seasonal beverages ahead.


Read More

New products blur the category lines

IRI’s New Product Pacesetters hit on key consumer trends
September 10, 2013

Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.


Read More

Pinnacle introduces seasonal flavored vodkas

New varieties span fall and winter seasons
September 10, 2013

Beam Inc., Deerfield, Ill., introduced five new flavored vodkas for the fall and winter seasons under its Pinnacle brand.


Read More

Gevalia releases Keurig-compatible beverages

Café-style beverages available in three varieties
September 9, 2013

Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.


Read More

Absolut launches new global brand campaign

Brand partners with artists to encourage creativity, artistic transformation
September 9, 2013

Absolut, a brand of New York-based Pernod Ricard USA, launched a new brand campaign called Transform Today with creative agency Sid Lee, New York.


Read More

Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign

Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.


Read More

Newcastle brings back fall No Bollocks retail program

Displays, coupons promote Newcastle Brown Ale and limited-edition brews
September 5, 2013

Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., brought back its fall No Bollocks retail program for 2013.


Read More

Dos Equis reveals the details of its 2013 Masquerade program

Brand packaging dons a masquerade mask for Halloween-themed promotion
September 4, 2013

Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.


Read More

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked