Beverage News

Constellation, Vats Liquor enter long-term agreement

Partnership to develop Robert Mondavi brand in China

Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.


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Missouri Beverage partners with Rogue Ales & Spirits

Portfolio of specialty products to bolster distributor’s craft beer and spirit offerings

In a new agreement, Ashland, Ore.-based Rogue Ales & Spirits and Missouri Beverage (MoBev), St. Louis, will join forces to distribute the craft beer and spirits manufacturer’s products statewide. Although Rogue is not new to the Missouri market, the partnership provides further opportunities to build the company’s craft beer and spirit brands, it says.


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Reed’s Inc. announces 2013 results

Natural beverage company reports growth of kombucha line last year

Los Angeles-based Reed’s Inc., the owner of natural beverage brands such as Culture Club Kombucha and Virgil’s Soda, announced the financial results for its fiscal year ending Dec. 31, 2013.


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Peet’s pairs coffee with music

New partnership brings customized Pandora radio stations to Peet’s coffeehouses

Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.


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Bacardi rum recycles water through ‘Good Spirited’ sustainability initiative

Ecological goals also focus on sustainable packaging

Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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Coca-Cola expands ‘The Ahh Effect’ campaign with commercials

Soft drink maker also expands online platform, behind-the-label content

Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.


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Heineken phases out original Strongbow Hard Cider recipe with new flavors

Strongbow Gold Apple, Honey & Apple varieties also showcase new look

White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.


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A-B to release Johnny Appleseed Hard Apple Cider

New alcohol beverage marks A-B’s first wholly new brand in 8 years

St. Louis-based Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, will release its new Johnny Appleseed Hard Apple Cider brand nationwide April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider features a refreshingly sweet flavor with a crisp apple bite, the company says.


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Starbucks partners with Oprah Winfrey to create Teavana Oprah Chai Tea

New beverage will debut in Starbucks, Teavana stores April 29

Seattle-based Starbucks Coffee Co. announced a new collaboration with Oprah Winfrey to co-create Teavana Oprah Chai Tea.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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