Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
Comedian appears on digital touchscreen on-premise
March 29, 2016
Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.
Fuji Apple DRY Sparkling wins poll with nearly one-third of vote
March 22, 2016
Another Tuesday and we have another group of presidential primaries. Some might be fatigued from the constant polling coverage from consumer media outlets of these elections, but the readers of Beverage Industry continue to vote for the Readers’ Choice New Product of the Month poll.
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.
Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World.
Single-cup coffee is playing an increasingly larger role in retail coffee sales. Single-cup sales growth comprised 74 percent of retail coffee sales growth of $761 million, according to Rockville, Md.-based Packaged Facts.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!