Beverage News

Rogue Ales & Spirits to make its own barrels

Rolling Thunder Barrel Works will produce white oak barrels sourced from Oregon
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Rogue Ales & Spirits, Newport, Ore., announced that it will add barrel production to its resume with the creation of Rolling Thunder Barrel Works.


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US home soda machine sales grew 30 percent last year, NPD reports

Dollar sales of syrups and mixes for home soda machines increased 83 percent
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In 2013, U.S. retail sales of home soda machines increased 30 percent compared with the previous year, according to The NPD Group, Port Washington, N.Y.


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Shock Top introduces Honey Bourbon Cask Wheat

Brand releases introduction video of new beer
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St. Louis-based Anheuser-Busch, a division of AB InBev, announced the latest beer release for its Shock Top brand: Honey Bourbon Cask Wheat.


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Tecate brand family launches ‘Gear Up’ national retail program

New campaign prepares consumers of legal drinking age for spring and summer
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Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.


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Jamba Juice reinforces its commitment to juicing with new juices

New smoothies and Boost highlight health benefits of kale
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Jamba Juice Co., Emeryville, Calif., reinforced its commitment to whole food blending and juicing with three new or enhanced smoothie menu items.


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GMCR changes its name to Keurig Green Mountain

New name leverages equity of two brands in single corporate identity
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Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately.


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Kahlua declares March 10 National Cocktail Your Coffee Day

Daylight Saving Time inspires new holiday
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As a result of Daylight Saving Time taking place Sunday, March 9, Pernod Ricard USA’s Kahlua coffee liqueur inaugurated a new holiday — National Cocktail Your Coffee Day — on Monday, March 10.


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Natural Products Expo West identifies natural product trends for 2014

Tradeshow reports record-breaking attendee, exhibitor numbers
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New Hope Natural Media, a Boulder, Colo.-based division of Penton, announced key trends in the global natural products marketplace at the 2014 Natural Products Expo West, which took place March 6-9 at the Anaheim Convention Center in California.


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Brisk announces ‘Not Half Bad’ marketing campaign

Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
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Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.


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Woodchuck introduces hopped apple cider on draft

New hard cider capitalizes on popularity of IPAs and seasonal beers
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Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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