Beverage News

Pepsi Max airs new commercial to promote gaming campaign

‘Disappearing Sanders’ spot features NFL Hall of Famer Barry Sanders
August 20, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi Max brand debuted a new TV commercial to support its latest gaming campaign.


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Southern Wine & Spirits of Utah acquires Phoenix Wine & Spirits

New deal creates largest wine broker in Utah
August 20, 2013

Southern Wine & Spirits of America Inc., Miami, announced that Phoenix Wine & Spirits, Salt Lake City, joined its Southern Wine & Spirits of Utah (SWS-Utah) division. The combined entity, which will operate under the SWS-Utah name, will be the largest wine broker in the state, according to the company.


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Pepsi releases Beyoncé ‘Dance for a Chance’ super fan video

Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”


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Malibu, Maroon 5 partner for Marooned on Malibu Island competition

Competition enables fans to nominate their hometown to host a Maroon 5 concert
August 19, 2013

Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.


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Boomers staying active

August 16, 2013

Millions of baby boomers in the United States are determined to stay active as they get older and are looking for new products including beverages to help them do so, according to consumer research by Fonterra Nutrition, carried out by TNS.


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Mixers show growth on-premise, report finds

Consumer interest growing in mixers used in cocktails at restaurants and bars
August 14, 2013

Following the growth trend in spirits and the rise of cocktail culture, mixers used in the preparation of cocktails and mixed drinks in restaurants and bars are on a solid growth trajectory, according to the “On-Premise Bar Mixer Marketplace” report by Chicago-based Technomic.


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Tim Hortons launches single-serve coffee cups

At-home brewing option available in 12- and 14-packs
August 13, 2013

Tim Hortons Cafe & Bake Shop, Dublin, Ohio, is adding single-serve coffee cups to its portfolio. The at-home brewing option is compatible for use in Waterbury, Vt.-based Green Mountain Coffee Roasters’ (GMCR) Keurig single-cup brewers, the company says. The single-serve coffee cups are not licensed and do not have an affiliation with GMCR, it adds.


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Jones Soda launches Michigan-themed series

Limited-edition Jones Sodas bottled and sold in Michigan
August 13, 2013

Jones Soda Co., Seattle, announced the launch of its Michigan-themed Jones Sodas, which are bottled and sold exclusively in Michigan.


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American Beverage Consortium announces eBev 2013 speakers

Companies represented include AB InBev, PepsiCo, Pernod Ricard, E. & J. Gallo and more
August 12, 2013

American Beverage Consortium announced key speakers who will showcase their digital marketing strategies at eBev 2013, a national beverage marketing conference taking place Oct. 23-25 in Denver.


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C&C Group adds new trading division for on-trade wine portfolio

International Wine Services to market Oliver & Greg’s, other on-trade wines
August 12, 2013

Dublin-based C&C Group launched its International Wine Services (IWS) trading division to manage and market its newly acquired on-trade wine portfolio that includes the Oliver & Greg's brand, which it acquired earlier this year.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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