- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.
Wat-aah! Founder and Chief Executive Officer Rose Cameron wants kids to think of drinking water and living a healthy lifestyle as cool, fun and exciting.
On Jan. 31, the U.S. Department of Justice (DOJ), Washington, D.C., filed a civil antitrust lawsuit challenging Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) proposed acquisition of total ownership and control of Grupo Modelo, Mexico City.
Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”
In honor of Groundhog Day, Seattle’s Best Coffee, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., plans to ease the chill of six more weeks of winter with free beverages if the groundhog sees his shadow Feb. 2.
Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.
Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.
According to a new study from New York-based Nielsen, 60 percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand.
Deerfield, Ill.-based Beam Inc. announced a definitive agreement to sell its Wolfschmidt vodka, Calvert, Bellows, Dark Eyes vodka, Canada House Canadian and Tempo Triple Sec brands and related inventory to Luxco, a St. Louis-based producer, importer and marketer of beverage alcohol products, for $65 million.
The 2013 Nightclub & Bar Convention and Trade Show, taking place March 19-21 at the Las Vegas Convention Center, will provide industry players the opportunity to mix it up with fresh ideas and key contacts. Featuring a conference program, two-day exhibit hall and networking opportunities, the show will discuss new and hot trends in the club and bar scene.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.