Beverage News

Pepsi releases ‘Beats of the Beautiful Game’ album

Eclectic mix of music artists unites to celebrate soccer

Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.


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Sipp Sparkling Organics expands distribution into Southern California

Distribution agreement with Real Soda In Real Bottles offers West Coast potential

Philadelphia-based Sipp Eco Beverage Co. Inc., maker of Sipp Sparkling Organics beverages, announced that it will expand its products’ distribution into the Southern California region by teaming up with Gardena, Calif.-based distributor Real Soda In Real Bottles.


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Foco coconut water sponsors 4th annual NJ Seaside Soccer Storm Tournament

Coconut water brand to help athletes, spectators stay hydrated

Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.


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Kathie Lee Gifford releases Gifft wines

Partnership with Scheid Family Wines produces Chardonnay, Red Blend

Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.


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Cocozia expands East Coast distribution

Coconut water brand adds Mom’s Organic Market, Earth Origins Market retailers

Cocozia, a brand of Epicurex LLC, North Miami Beach, Fla., is expanding its reach into Earth Origins Market and Mom’s Organic Market stores. The coconut water brand will be available at more than 10 Mom’s Organic locations in Maryland, Pennsylvania and Virginia. Earth Origins Markets has locations in Florida, Maryland and Massachusetts.


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Oatworks expands distribution in New York metro area

Deal with Dora’s Naturals distributor will put oat smoothies in new territories, retailers

New York-based Oatworks has signed a distribution deal with Dora’s Naturals, a natural, organic and specialty food and beverage distributor based in South Hackensack, N.J., to expand the reach of its oat and fruit smoothies in the New York metro area.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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