Beverage News

Big Red partners with ScoreBig.com for basketball contest

Winner will receive an all-expenses-paid trip to NCAA Final Four weekend
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Austin, Texas-based Big Red Inc. partnered with scorebig.com to give away thousands of dollars in ticket vouchers to Big Red fans.


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Nightclub and Bar Show to feature record number of exhibitors

Tradeshow to host bar, nightclub, restaurant professionals March 24-26 in Las Vegas
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The 2014 Nightclub & Bar Show, taking place March 24-26 in Las Vegas, will play host to more than 600 exhibitors, with more than 200 of them exhibiting at the show for the first time.


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DPS reports declines in Q4, full-year 2013

Snapple, Schweppes and Latin America beverages show increases
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Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, reported its results for the fourth quarter of 2013 as well as the full year.


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Diageo launches Orphan Barrel Whiskey Distilling Co.

First releases to include aged Barterhouse and Old Blowhard whiskeys
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London-based Diageo plc announced the official start of its Orphan Barrel Whiskey Distilling Co. The Tullahoma, Tenn.-based venture aims to locate lost and forgotten barrels of whiskey from around the world and share them with the growing base of whiskey aficionados in the United States, the company says.


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Apple & Eve acquires The Switch sparkling juice brand

Acquisition supports juice company’s expansion into school nutrition channel
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Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.


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Smirnoff launches ‘Guiltless Pleasures’ Pinterest contest

Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
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Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.


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Jamba Juice studies green juice segment

Survey finds consumers are concerned about taste
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Jamba Juice Co., Emeryville, Calif., announced the first results of a three-part survey about freshly squeezed juice. The survey, conducted by Palo Alto, Calif.-based YouGov, polled a representative national sample of more than 2,200 Americans and revealed their views on juice and, in particular, how their perspectives on green juice vary.


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Skinnygirl, SodaStream partner to create new line of low-calorie flavors

Products scheduled to launch in second half of 2014
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SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.


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GMCR, Krispy Kreme announce multi-year partnership

Krispy Kreme Smooth and Decaf coffees will be available in K-Cups by end of 2014, companies say
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Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Winston-Salem, N.C.-based Krispy Kreme have reached a multi-year agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system. The companies plan to launch Krispy Kreme coffees in Smooth and Decaf varieties in K-Cup packs online at keurig.com, krispykreme.com as well as at participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the United States by the end of the year.


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Wat-aah! launches ‘Taking Back the Streets’ art campaign

Program leverages street art to share healthy hydration message
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Wat-aah!, a New York-based bottled water brand for kids, and its Founder and Chief Executive Officer Rose Cameron announce “Taking Back the Streets,” a national art campaign developed to further support the goal of Drink Up , an initiative of the Partnership for a Healthier America (PHA) and its honorary chair first lady Michelle Obama that encourages Americans to drink more water more often.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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