Sparkling Ice Lemonade with Tea renamed Half & Half
May 16, 2016
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says.
Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles.
Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.