New Packages

Hornsby’s bold overhaul

August 16, 2013

Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.


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Evian’s natural essence

August 16, 2013

For the first time in more than a decade, Danone Group’s Evian Natural Spring Water redesigned its bottle.


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Mercy shows its pride

August 16, 2013
Mercy Nutraceuticals Inc. released a special-edition rainbow can in support of lesbian, gay, bisexual, transgender (LGBT) pride.
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Coors Light enhances refreshment

August 16, 2013

As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.


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Fuga’s 'sleek' debut

August 16, 2013

Aquarena Beverage LLC launched Fuga energy drinks in 12-ounce Sleek cans from Rexam.


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Stiegl transforms from bottles to cans

August 16, 2013

Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.


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Vuka’s sustainable solution

August 16, 2013

Vuka LLC now offers its Vuka Intelligent Energy drinks in 16-ounce, reclosable Alumi-Tek bottles from Ball Corp.


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Kona Brewing Co. slims its packaging for sustainability

August 8, 2013

Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging. The new 12-ounce bottle has a slimmer overall shape, which makes shipping more efficient and less taxing on the planet, the company says.


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Zeo adds subtle Russian touches

July 15, 2013

In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.


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O’Mara’s highlights its heritage

July 15, 2013

Heaven Hill Distilleries Inc.’s O’Mara’s Irish Country Cream introduced a redesigned package that includes an enhanced bottle style and label design.


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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