Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
New packaging offers easy way to pair whisky, craft beer
February 15, 2016
Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.