Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
New packaging offers easy way to pair whisky, craft beer
February 15, 2016
Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.
Community Coffee Co. released new packaging that features a new logo on its 12-ounce packages for Community Signature Dark Roast, Community Breakfast Blend and French Roast coffees. The new logo and package design eventually will replace existing packaging for all of the company’s premium coffees across all of its markets, the company says.
Charter Oak Brewing Co. LLC released a Legendary Variety 12 Pack that allows craft beer drinkers to sample three Connecticut-brewed beers in one sample pack. The pack features 1687 Brown Ale, Royal Charter Pale Ale and Wadsworth India Pale Ale.
Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.