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Brewery Ommegang, a brand of Duvel Moortgat, released its second beer in a collection inspired by HBO’s “Game of Thrones” series. Take the Black Stout honors the show’s Men of the Night’s Watch, who protect the Seven Kingdoms from White Walkers and Wildlings who live beyond the Wall.
The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.
Johnnie Walker, a Scotch whisky label imported by Diageo North America, redesigned its Johnnie Walker Red Label bottle to match the other whiskey blends in the portfolio.
Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.
Roaring Lion expanded its line of energy drinks with the launch of its Zero flavor in a 12-ounce slim can.
All-natural green tea brand Xingtea released its 14 flavors in smaller, 12-ounce cans from Ball Corp.
Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.
Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.
Union Wine Co. unveiled new packaging for its line of wines to appeal to a younger audience, it says.
Pernod Ricard USA released a new look for its Ballantine’s Finest Blended Scotch Whisky.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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