Brand transforms secondary packaging into beverage cooler
April 28, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says.
Celebrating 222 years of tequila making, Jose Cuervo launched a limited-edition bottle series featuring the artwork of muralist and artist Ricardo Cavolo, who designed the intricate characters that are depicted on each of the four limited-edition bottles in the series.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
New aluminum cans designed for on-the-go consumption
March 15, 2017
DRY Soda Co. unveiled its Ginger DRY Sparkling flavor in easily transportable 12-ounce aluminum cans at the 2017 Winter Fancy Food Show. Ginger DRY Sparkling in 12-ounce aluminum cans and four-packs will be available beginning this month at select Kroger and Safeway stores nationwide with a suggested retail price of $5.99.
Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.