With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.
Medium and bold roasts available in single-serve pods
September 16, 2015
Trücup low-acid coffee launched its coffees in the single-serve marketplace. Now available in single-serve pods, medium and bold roasts, trücup can be a solution for the 60 million people in the United States affected by acid reflux and other gastrointestinal issues, the company says.
Galena Brewing Co. expanded its packaging lineup to include three beers in Rexam 16-ounce cans — Anna Belle’s IPA, a ruby beer with a burst of hop flavors and aromas paired with a malt backbone; Farmer’s Blonde Ale, a light ale; and Fevre River Ale Hefeweizen, a classic Bavarian style wheat beer with a medium to heavy mouth feel, the company says.