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Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.
For the first time in more than a decade, Danone Group’s Evian Natural Spring Water redesigned its bottle.
As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.
Aquarena Beverage LLC launched Fuga energy drinks in 12-ounce Sleek cans from Rexam.
Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.
Vuka LLC now offers its Vuka Intelligent Energy drinks in 16-ounce, reclosable Alumi-Tek bottles from Ball Corp.
Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging. The new 12-ounce bottle has a slimmer overall shape, which makes shipping more efficient and less taxing on the planet, the company says.
In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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