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The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.
Johnnie Walker, a Scotch whisky label imported by Diageo North America, redesigned its Johnnie Walker Red Label bottle to match the other whiskey blends in the portfolio.
Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.
Roaring Lion expanded its line of energy drinks with the launch of its Zero flavor in a 12-ounce slim can.
All-natural green tea brand Xingtea released its 14 flavors in smaller, 12-ounce cans from Ball Corp.
Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.
Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.
Union Wine Co. unveiled new packaging for its line of wines to appeal to a younger audience, it says.
Pernod Ricard USA released a new look for its Ballantine’s Finest Blended Scotch Whisky.
Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
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