CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
Dogfish Head Craft Brewery unveiled a new packaging design that brings focus to the creativity, high quality and often rare ingredients that go into its portfolio of beers, it says. The project was a collaboration between Dogfish’s in-house creative team and packaging design firm Interact Boulder.
La Colombe coffees switched to more eco-friendly packaging for all of its coffees, the company says. In addition to being fully recyclable and optimized for rapid biodegradation, the packaging is being produced using green energy.
Brand launches Endlessly Smooth creative campaign to support revamp
November 14, 2016
Christian Brothers Brandy has a new, premium package reflective of the American brandy’s quality. The refreshed, modern label communicates the quality of Christian Brothers, dating back to 1882, and enhances the appeal of the brand’s core equities, it says.
Weedwacker, Endeavor Double IPA now available in aluminum cans
October 14, 2016
Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores.
Packaging supports Answer Call of the Wild 360-degree campaign
October 14, 2016
Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time.