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- BEVERAGE R&D
In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.
Beringer Classic Wines released new bright, appetite-appealing packaging for the spring season, the company says.
PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.
Anheuser-Busch’s Budweiser brand introduced a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.
Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line.
In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.
Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.
In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs
Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.
The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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