Multi-pack features four of the brand's eight flavors
October 16, 2015
Geloso Beverage Group’s Clubtails’ Cocktail-in-a-Can line, which were initially only available in 16-ounce single cans, now is available in a six-pack glass multi-pack featuring four of the brand’s eight flavors: Sex on the Beach, Bahama Mama, Long Island Iced Tea and Blue Motorcycle.
Deschutes Brewery’s bottles, cartons and tap handles now sport a new, updated look designed to better reflect the quality of the beer inside while increasing shelf presence and display impact, the company says.
With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.