Grassini Family Vineyards partnered with Duffy & Partners to give its wine lines a new look. The wine label wanted to create unique, eye-catching packaging to stand out in a sea of wine options while also paying tribute to the brand’s ancestry and positioning the label for growth, the company says.
Brewery Ommegang, a brand of Duvel Moortgat, released its second beer in a collection inspired by HBO’s “Game of Thrones” series. Take the Black Stout honors the show’s Men of the Night’s Watch, who protect the Seven Kingdoms from White Walkers and Wildlings who live beyond the Wall.
The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!