New Packages

Finnish design

September 12, 2011

Finlandia Vodka introduced a new bottle, dubbed “melting ice.

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Brand equity

September 12, 2011
PepsiCo and 4sight Inc. have collaborated to design a new, distinctive PET bottle design for the Mountain Dew brand.
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New identity

August 15, 2011

Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says


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Four times the chill

August 15, 2011
Just Chill now offers its all-natural stress relief beverage in new four-pack options. The latest packaging from the Southern California brand allows for better storage and easier distribution to consumers, the company says.
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Skyline inspirations

August 15, 2011
Buildings from world-famous skylines provided the inspiration for the custom-designed bottle created for New Artisan Spirits and sourced by TricorBraun. New Artisan Spirits, Houston, recently launched Roxor, a new gin that was conceived to meet the public’s rising interest in unique spirits that are distilled in limited quantities.
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Abita Brewing announces plans to can

July 25, 2011

The Abita Brewing Co., New Orleans, announced its plans to offer three of its flagship beer varieties in cans by early 2012.


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Juicy new look

July 11, 2011

Purchase, N.Y.-based PepsiCo’s Trop50 line of reduced-calorie juices re-launched in new clear, curvy bottles featuring pressure-sensitive labels from Mason, Ohio-based Spear USA. The new curves of the bottle are accented by a curvaceous new label from Spear USA that follows the contour of the bottle. The label features bold colors to complement the natural tones of the fruit juice, Spear USA says. The repackaged juice is available in 59-ounce bottles as well as single-serve 12-ounce bottles. 


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‘Summer’ in a can

July 11, 2011

Dundee Brewing Co., a brand of Rochester, N.Y.-based North American Breweries, rolled out its summer seasonal beer, Dundee Summer Wheat, in 12-ounce cans. The American-style Hefeweizen beer is the first beer in Dundee’s lineup to be packaged in cans, the company says. Dundee Brewer Jim McDermott announced that the brewery is joining the “craft can revolution,” and that the cans preserve the beer’s freshness, quality and authenticity as well as offer portability. Dundee Summer Wheat will be available in 12-pack can packages as well as six-packs of bottles. 


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Interactive wine

July 11, 2011

Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing. 


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Adult design

July 11, 2011

Princeton, N.J.-based Bot Beverages LLC re-launched its enhanced water with new packaging designed to appeal to an adult audience. Formerly positioned as children’s beverages targeted to appeal to moms, Bot’s previous packaging had a white background that used a different color and character to represent each of the low-calorie flavored water varieties. The company has repackaged its existing Key Lime, Valencia Orange, Blue Plum, Mixed Berry, Meyer Lemon and Concord Grape varieties in 16.9-ounce packages featuring primary color blocking with a white dot pattern that is intended to appear modern, friendly and light, according to advertising and design agency TDA_Boulder, which completed the redesign. 


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Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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