Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.

Cafeteria administrators at the University of Montana removed the nutritional food labels from the school’s main dining hall because, according to officials, they were causing too much congestion in the serving lines. In other words, the students were taking too much time reading the labels. The fact that reading food labels was causing congestion tells us that consumers do indeed take the time to read nutrition labels, which is important for the food and beverage industries.