Survey second wave of coconut water brand’s What’s Inside Everything campaign
July 13, 2017
ZICO Coconut Water, a brand of Atlanta-based The Coca-Cola Co., announced a new, national survey that explores what is “at the core” of each us and how one’s filter and perspective on life — whether it be different attitudes or mindsets — can impact life’s journey.
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
Survey results to be released at the Beverage Forum
April 26, 2016
A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.
Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.
Instant, ground or whole bean coffee are still the most popular choices for the at-home consumer, but 17 percent of drinkers prefer single-cup coffee, according to a survey by Mintel Group Ltd., Chicago.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.