Survey - Articles | Beverage Industry

Danone North America survey shows the need for gut health education

Misconceptions continue to be a barrier to consumers' understanding of gut health benefits, support

Staff Beverage Industry

May 2, 2025

The survey was conducted as a follow-up to a survey Danone commissioned in 2021.

Water is becoming a preferred drink, study says

New Popmenu study finds 50% of consumers dine out for December holidays

Staff Beverage Industry

December 18, 2024

Popmenu released findings from an anonymous, nationwide survey ahead of the holiday season, which found that many consumers in the United States would opt for water and other non-alcohol beverages when out at restaurants over the holidays.

Piper Jaffray releases results from annual Taking Stock With Teens Survey

Starbucks ranks as No. 1 restaurant among teen consumers

Amanda Del Buono

November 14, 2017

Starbucks ranked as the top restaurant for both upper-income and average-income teens.

ZICO Coconut Water releases life perspective survey results

Survey second wave of coconut water brand’s What’s Inside Everything campaign

July 13, 2017

ZICO Coconut Water, a brand of Atlanta-based The Coca-Cola Co., announced a new, national survey that explores what is “at the core” of each us and how one’s filter and perspective on life — whether it be different attitudes or mindsets — can impact life’s journey.

Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums

Amanda Del Buono

April 14, 2017

As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.

Survey finds bottled water tops with Gen Z

Survey results to be released at the Beverage Forum

April 26, 2016

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.

Survey analyzes consumer purchasing behavior

January 22, 2013

According to a new study from New York-based Nielsen, 60 percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand.

Coffee plays a major part in Valentine’s Day, survey reports

February 14, 2012

Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.

Growing preference for coffee one cup at a time, survey finds

January 30, 2012

Instant, ground or whole bean coffee are still the most popular choices for the at-home consumer, but 17 percent of drinkers prefer single-cup coffee, according to a survey by Mintel Group Ltd., Chicago.

Iced coffee more popular this season, survey shows

January 24, 2012

Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.