In the world of inks and coatings, topics that were front of mind pre-pandemic ― sustainability, consumer engagement, etc. ― are finding themselves back on the main stage.

Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight.