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54.6 Million iGens are entering their prime spending years, how should beverage brands connect with them?

2019 will be a big year for beverages!

March 26, 2019

Our 2019 Beverage Playbook calls out some of the latest beverage trends and provides insight into what is motivating consumers when it comes to beverage consumption.

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular

Taylor Karg

November 20, 2018

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Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

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Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

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Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing

Amanda Del Buono

August 10, 2017

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Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications

Jessica Jacobsen

May 10, 2017

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Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

Premiumization, authenticity drive growth in spirits category

Hint ignites unsweetened, flavored water craze

Readers name their favorite new beverage of February

54.6 Million iGens are entering their prime spending years, how should beverage brands connect with them?

Coca-Cola mini bottles enter Canadian market

Events

October 23, 2018

Innovation: The Evolving Beverage Market

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

April 24, 2019

Grass to Customer Case Study: How Glanbia Resolves Production Problems Quickly

During this webinar, attendees will learn how AspenTech and OrbisMES partnered to support Glanbia Ireland’s mission to be one of the world’s top performing nutrition companies in this modern facility. In addition, Mark-John Bruwer, Product Management Director at AspenTech, will discuss new Asset Performance Management tools to support the Food and Beverage industry, ensuring on-time, on-spec delivery of products.

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Poll

Spirits Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2019 April

Our April cover story spotlights Hint Water and founder Kara Goldin’s journey in facilitating the multi-million dollar company. Also this month, our 2019 Soft Drink Report, a write-up of some noteworthy exhibitors from Natural Products Expo West and a market outlook on the performance of the spirits category within the past year. And as usual, we gathered the latest new products, packaging and R&D news.

Check back throughout the month for additional content.

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