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ARTICLES

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular

Taylor Karg

November 20, 2018

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Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

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Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

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Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing

Amanda Del Buono

August 10, 2017

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Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications

Jessica Jacobsen

May 10, 2017

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Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

Readers name their favorite new beverage of June

Energy drinks continue steady growth

GT’s Living Foods seeks to motivate healthy minds, lifestyles

Digital marketing trends keep beverage consumers connected

Tampico Beverages celebrates 30th anniversary

Events

October 23, 2018

Innovation: The Evolving Beverage Market

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

September 18, 2019

What’s on Tap: The Trends Driving the Beverage Market

Beverage Industry’s annual New Product Development Webinar features insights from industry experts about the trends influencing the next generation of beverages.

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Poll

Energy Drink Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2019 August

Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.

Check back throughout the month for additional content.

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