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Home » Keywords: » iGeneration

Items Tagged with 'iGeneration'

ARTICLES

Beverage News

Holistic nutrition proves to be tailored across age groups

Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.


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Pervida Calm - Beverage Industry

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular
Taylor Karg - Beverage Industry
Taylor Karg
November 20, 2018
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
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Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category
Jessica Jacobsen
Jessica Jacobsen
April 11, 2018
Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.
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Jessica Jacobsen

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts
Jessica Jacobsen
Jessica Jacobsen
February 16, 2018
Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.
Read More
ICE bottle, grape rasberry

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing
Amanda Del Buono
Amanda Del Buono
August 10, 2017
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
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Cover

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications
Jessica Jacobsen
Jessica Jacobsen
May 10, 2017
Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.
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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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