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54.6 Million iGens are entering their prime spending years, how should beverage brands connect with them?

2019 will be a big year for beverages!

March 26, 2019

Our 2019 Beverage Playbook calls out some of the latest beverage trends and provides insight into what is motivating consumers when it comes to beverage consumption.

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular

Taylor Karg

November 20, 2018

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Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

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Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

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Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing

Amanda Del Buono

August 10, 2017

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Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications

Jessica Jacobsen

May 10, 2017

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Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

Top 100 Beverage Companies of 2018

New trends expand tea’s market value

AB InBev rolls out PureDraught System

SKU proliferation drives facility development

Cannabis-infused beverages a potential disruption

Events

October 23, 2018

Innovation: The Evolving Beverage Market

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

June 26, 2019

The Next Level with Craft Beverage Alcohol

Premiumization trends have helped propel craft beer and spirits from their niche status to being a bigger part of the craft beverage alcohol market. As today’s consumers seek out new, exciting beverages, manufacturers in the craft space are turning to cutting-edge ingredients to take their brands to the next level. To address the latest in craft beverage alcohol, Beverage Industry’s annual webinar is highlighting this and much more.

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Poll

Tea Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2019 June

Our June 2019 issue features a cover story on a prominent female figure in the beverage world – Heineken USA’s CEO Maggie Timoney. Also featured in this issue is the Top 100 Beverage Companies of 2018, a focus on the tea category and much more. As usual we gathered the latest products and packaging to help guide our readers through the newest trends this summer.

Check back throughout the month for additional content.

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