Items Tagged with 'iGeneration'

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Holistic nutrition proves to be tailored across age groups

Innova Market Insights identifies health-and-wellness variances among generations

August 27, 2019

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular

Taylor Karg

November 20, 2018

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Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

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Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

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Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing

Amanda Del Buono

August 10, 2017

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Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications

Jessica Jacobsen

May 10, 2017

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Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 January

The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!

Check back throughout the month for additional content.

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