Alternative fuels and green vehicles have taken many forms in the past dozen or so years, but unsurprisingly, the form that’s been dominating much of the public conversation has been electric — even though we are still many years away from any meaningful widespread deployment.
One of the best ways to reduce exhaust emissions and cut fuel costs obviously is to burn less fuel. Although fuel prices have substantially decreased in the past few years and have largely stabilized for now, beverage fleets remain proactive about reducing their fuel consumption. Between route/load optimization and updates to the latest drivetrain technology, the low-hanging fuel-economy fruit has been thoroughly harvested. Among the more common fuel saving strategies reported is the use of factory-installed idle shut-down timers to reduce unnecessary engine idling.
Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.