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D.G. Yuengling & Son Inc. is disrupting the beer scene with the launch of Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor.
D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.
Oakland United Beerworks, Oakland, Calif., launched its new brand/label. The new brand has evolved from Linden Street Brewery, which originated in 2009.