Welch’s Sparkling Plus Energy

August 7, 2018

Welch’s debuted a new line of energy drinks, Welch’s Sparkling Plus Energy in two flavors: Sparkling Grape and Sparkling Fruit Punch.

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks

July 12, 2017

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The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.

Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day

May 9, 2017

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In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist.

Amp Tropical Punch

September 7, 2016

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Adding to its portfolio of energy drinks, Amp Energy, a brand of PepsiCo Inc., introduced its newest flavor: Tropical Punch.

2016 State of the Industry: Flavor innovations, natural ingredients impact energy drinks

Category experiences steady growth

July 11, 2016

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According to Los Angeles-based IBISWorld’s May 2015 report titled “Energy Drink Production in the US,” 67 percent of the U.S. population is concerned about having enough energy to get through the day which, in turn, has fueled double-digit growth in the energy drinks segment during the past five years.

Chasing Rabbits Natural Energy Beverage

April 13, 2016

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Chasing Rabbits LLC offers its self-titled natural energy drink in select markets.

Red Bull Orange Edition

March 17, 2016

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Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition.

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.

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Beverage Industry Magazine

2020 August

Beverage Industry’s August issue, discover how craft spirits are embracing “local” and innovation in our cover story. Up next, get insights into how the pandemic has ended up benefiting the club store channel, and impacted beverage research and development by spurning importance of immune-boosting ingredients. Among the latest in new products and packaging, get an exclusive look into citrus ingredients, energy drinks, and how technology and sustainability trends are driving beverage manufacturing and innovation.

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