Cinco de Mayo - Page 1 | Beverage Industry

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Consumers look to celebrate Cinco de Mayo with Margaritas

Rémy Cointreau America’s Nicolas Beckers details Cointreau’s latest program

April 30, 2024

In the United States, Cinco de Mayo celebrations are an early start to summer festivities. With Margaritas being such an iconic part of Cinco de Mayo celebrations, Cointreau announced it is shaking up Cinco de Mayo with a new twist on credit.

Beverage companies create new campaigns to kick off the summer

May 21, 2018

Several beverage brands have announced new marketing campaigns and products.

Dos Equis announces Cinco de Mayo marketing campaign

Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions

February 26, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.

Señor Saison

May 29, 2015

Coronado Brewing Co. announced the release of Señor Saison as a part of the company’s crown series.

Dos Equis extends Cinco de Mayo program

Dos de Mayo will debut at retail and on-premise this spring

January 23, 2014

This spring, Heineken USA’s Dos Equis brand will leverage the success of its 2013 Dos de Mayo program by inviting consumers of legal drinking age to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday on May 5.

Corona de Mayo

May 15, 2013

Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.