Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  

 Just in time for summer, American Beverage Corp. is extending its kids drinks portfolio with the release of Hug Fruit Slushees, a lineup of frozen fruit slushies.  

After finding success with its Cordina brand of cocktails in pouches, Big Easy Blends decided to create a line of Icee-branded slushies in pouches.

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

After receiving multiple requests from consumers for a ready-to-drink, at-home slushy, Big Easy Blends partnered with The Icee Co. to develop Slush Puppie frozen slushies in pouches.

Mike’s Hard Lemonade Co. took its first step into the beer category by introducing Mike’s Authentic Shandy Hard Lemonade & Lager.