Minneapolis-based Phillips Distilling Co. announced the launch of its newest whisky innovation: Revel Stoke Root Beer Flavored Whisky. 

Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.

UV Vodka kicks off summer fun than with its latest flavor – UV Sangria

Minneapolis-based Phillips Distilling Co. released UV Salty Caramel Apple vodka nationwide for the fall season.

Phillips Distilling Co., Minneapolis, launched UV Sugar Crush tropical fruit candy-flavored vodka.

Phillips Distilling Co. added UV Sriracha to its flavored vodka portfolio, marking the 20th flavor for the brand.

Minneapolis-based Phillips Distilling Co. launched UV Sriracha vodka, which is the first sriracha-flavored vodka to hit the market, it says.

Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says.

Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.