Items Tagged with 'soft drink marketing'

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”

Customer satisfaction toward purchases in the soft drink and beer categories remained relatively stable in the last year, with both segments showing approximately a 1 percent decrease in scores compared with the previous year, according to a study by the American Customer Satisfaction Index (ACSI), Ann Arbor, Mich.

Despite overall declines in U.S. sales, customers are satisfied with most products in the soft drinks and beer categories, says a report released by the American Customer Satisfaction Index (ACSI).