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Home » Keywords: » March Madness

Items Tagged with 'March Madness'

ARTICLES

Coorsicles_900.jpg

Coors Light introduces beer-flavored Coors-icles

Brand partners with Dick Vitale for marketing campaign
March 15, 2023
No Comments

Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.


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FruitShoot

Beverage brands help consumers get active

Fruit Shoot to host Mini Mudder events
March 16, 2015
No Comments

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.


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jenn

Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
Haderspeckj headshot200
Jennifer Storelli
March 14, 2014
No Comments

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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news

Coca-Cola tips off NCAA Men’s Final Four celebrations

April 1, 2013
No Comments

The Coca-Cola Co., Atlanta, plans to host events for fans of all ages in the company’s hometown during the 2013 National Collegiate Athletic Association (NCAA) Men’s Final Four weekend, which also is taking place in Atlanta. Coke Zero, the official fan refreshment of the NCAA, and Powerade, the official sports drink of the NCAA, will be the dominant players in the company’s celebrations, it says.


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Events

April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
April 11, 2023

BevOps Fleet Summit

BevOps Fleet Summit LOGOThis important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

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Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

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