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Home » Keywords: » straw-ber-rita

Items Tagged with 'straw-ber-rita'

ARTICLES

Straw-Ber-Rita and Cran-brrr-rita

Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles
Jennifer Storelli 200px
Jennifer Storelli
March 10, 2014

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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Bud Light Lime Mix-A-Rita

A-B launches Bud Light Lime Mang-O-Rita, Raz-Ber-Rita

Mix-A-Rita variety pack features four permanent flavors
March 3, 2014

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.


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Anheuser-Busch retail channels

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
Jessica Jacobsen
Jessica Jacobsen
February 10, 2014

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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at-home cocktails

FMBs and RTD cocktails offer convenience for at-home enjoyment

Flavors, portability benefit FMBs, RTD cocktails
Jessica Jacobsen
Jessica Jacobsen
July 10, 2013

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.


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Bud Light Lime Straw-Ber-Rita

Anheuser-Busch introduces Bud Light Lime Straw-Ber-Rita

March 26, 2013

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, is adding some berry taste to its flavored malt beverage (FMB) lineup with the release of Bud Light Lime Straw-Ber-Rita. A follow up to the successful Lime-A-Rita, which launched last April and has sold more than 500,000 barrels, the Straw-Ber-Rita is an 8 percent alcohol by volume FMB that blends Bud Light Lime with the taste of a strawberry Margarita, the company says.


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