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Home » Keywords: » Tecate

Items Tagged with 'Tecate'

ARTICLES

Tecate y Tamales

Tecate pairs with tamales in holiday promotion

Marketing program offers shoppers chance to win Uber credits
October 22, 2020

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage. 


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Tecate Asada Together

Tecate launches summer drinking campaign

Call-to-action invites beer drinkers to Asada Together
April 12, 2019

Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.


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Dos Equis Tecate Cinco de Mayo

Dos Equis, Tecate partner for Cinco de Mayo campaign

Grab Cinco by the Cervezas promotion features on- and off-premise elements
March 7, 2019

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.


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Tecate Titanium

Tecate Titanium

January 18, 2019

Tecate, a brand of Heineken USA, announced the launch of Tecate Titanium, a 7.5 percent alcohol-by-volume beer. 


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Beverage News

Heineken USA highlights winning strategies for 2019

Brand to expand marketing strategies across portfolio
November 21, 2018
White Plains, N.Y.-based Heineken USA welcomed its wholesale community to Atlanta for its annual National Distributor Conference.
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Mexican beer imports

2017 Beer Report: Imported beers outperform other beer segments

Mexican beers outpace import segment
Jessica Jacobsen
Jessica Jacobsen
March 9, 2017
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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Beverage R&D News

Heineken USA shares 2017 plans with distributor network

Four core brands announce marketing campaigns, new product launches
December 16, 2016
White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow.
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tecate we've got your back

Tecate announces new boxing campaign

Import beer brand’s program features daily sweepstakes
August 29, 2016

Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.  


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HEINEKEN USA targets growing multi-cultural consumer base

HEINEKEN USA targets growing multi-cultural consumer base

Sports engagement marketing around soccer and boxing resonates with consumers
Barbara Harfmann
Barbara Harfmann
May 11, 2016

The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.


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More Articles Tagged with 'Tecate'
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