Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.

Milwaukee-based King Juice Co. Inc., the owner of the Calypso beverage brand and a co-manufacturer of non-carbonated beverages, announced an investment from private equity firm Mason Wells. 

Atlanta-based McAlister’s Deli added a new offering to its beverage menu just in time for the hottest month of the year. Combining two made-with pure cane sugar beverage favorites, Lemonade Tea is a blend of freshly brewed McAlister's Famous Tea and Lemonade, the company says. 

Just in time for summer, Florida’s Natural Brand is introducing a line of all-natural, not-from-concentrate lemonades. 

Natalie’s Orchid Island Juice Co. added a new flavor to its line of ready-to-drink citrus juices. 

The Boston Beer Co. added two new year-round flavors to its Twisted Tea lineup: Twisted Tea Strawberry Lime and Twisted Watermelon Lemonade.

Country Time, a lemonade brand of Kraft Foods Group Inc., is helping make lemonade preparation easier this summer with the release of its Country Time Lemonade Starter multi-serve liquid concentrate, it says.

Bai Brands, Hamilton, N.J., introduced a new, all-natural half tea, half lemonade beverage as part of its Bai5 5-calorie, antioxidant-infused, coffee-fruit beverage line.

Third Street Inc. will launch nine new organic, Fair Trade, non-GMO iced teas and lemonades at Whole Foods Market stores nationwide in April.

Brisk, a brand managed by a joint venture between PepsiCo Inc. and Unilever USA, launched a new Half & Half product line.