New Byzzer platform provides single view of online, in-store, delivery and pickup performance
November 22, 2022
Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform. The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says.
Amidst the happy hours, an activity my friends and I enjoy doing is trying out different local breweries. As we attempt to expand our beer palates, the experience and feel of the establishment also is an important factor.
In the beverage, supply chain and packaging markets, tradeshow season is in full swing. I recently attended ProMat and ProFood Tech at McCormick Place in Chicago, and will be heading to Las Vegas later this month to attend the Institute of Food Technologists (IFT) Annual Meeting & Food Expo, which will take place June 26-28.
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.
Latest data compares online, in-store product category performance
April 5, 2017
New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.
App provides real-time view of consumer eating, drinking habits
October 1, 2015
New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.