Items Tagged with 'nielsen'

Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform. 
The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says. 

Through their joint-venture, Nielsen, N.Y., and CGA Strategy, U.K., announced the launch of Check-Level Insights Pool (CLIP) data.

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.

Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market. 

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.