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Home » Keywords » nielsen

Items Tagged with 'nielsen'

ARTICLES

Last Drop - Taylor Karg - Beverage Industry

Craft beer drinkers crave local experiences

Millennials drive craft beer sales, taproom visits
Taylor karg beverage industry
Taylor Karg
January 17, 2019
No Comments
Amidst the happy hours, an activity my friends and I enjoy doing is trying out different local breweries. As we attempt to expand our beer palates, the experience and feel of the establishment also is an important factor.
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Last Drop - Taylor Karg - Beverage Industry

Wine sales surge during winter holiday season

Brown spirit sales also increase this time of year
Taylor karg beverage industry
Taylor Karg
December 14, 2018
No Comments
As preparation for holiday feasts commence, consumers are making sure that their guests have a “Holly Jolly Christmas” with their favorite alcohol.
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Last Drop - Taylor Karg - Beverage Industry

Happy hour specials boost alcohol sales

Data suggests restaurants, bars depart for higher check averages
Taylor karg beverage industry
Taylor Karg
October 17, 2018
No Comments
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.
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Beverage News

Nielsen CGA Announces Launch of Check-Level Data

New data program to provide transaction-level insights
April 13, 2018
No Comments

Through their joint-venture, Nielsen, N.Y., and CGA Strategy, U.K., announced the launch of Check-Level Insights Pool (CLIP) data.


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Barbara Harfmann, Between Drinks column

Exhibitors, brand owners highlight innovations

Buchanan’s Scotch Whisky, Honest Tea earn Nielsen’s Design Impact Awards
Barbara h200x200
Barbara Harfmann
June 16, 2017
No Comments
In the beverage, supply chain and packaging markets, tradeshow season is in full swing. I recently attended ProMat and ProFood Tech at McCormick Place in Chicago, and will be heading to Las Vegas later this month to attend the Institute of Food Technologists (IFT) Annual Meeting & Food Expo, which will take place June 26-28.
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Amanda Del Buono

Nielsen webinar highlights future of CPG eCommerce

Technology, delivery methods play key role in growth
Amanda del buono
Amanda Del Buono
June 16, 2017
No Comments
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.
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Beverage News

Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017
No Comments

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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Beverage News

Margarita ranks most popular cocktail in the US, Nielsen CGA survey finds

Tequila ranks as favorite base for cocktails
May 10, 2016
No Comments

Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market. 


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Beverage News

Nielsen launches Homescan Consumer Moments mobile app

App provides real-time view of consumer eating, drinking habits
October 1, 2015
No Comments

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.


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Mountain Dew Kickstart feature

Nielsen announces 2015 Breakthrough Innovation Award winners

PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners
May 4, 2015
No Comments

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 


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