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Amidst the happy hours, an activity my friends and I enjoy doing is trying out different local breweries. As we attempt to expand our beer palates, the experience and feel of the establishment also is an important factor.
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.
In the beverage, supply chain and packaging markets, tradeshow season is in full swing. I recently attended ProMat and ProFood Tech at McCormick Place in Chicago, and will be heading to Las Vegas later this month to attend the Institute of Food Technologists (IFT) Annual Meeting & Food Expo, which will take place June 26-28.
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.
New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.
Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market.
New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.
Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.