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CÎROC VS Fine French Brandy

June 18, 2018

CÎROC, a brand of Diageo North America, has introduced CÎROC VS Fine French Brandy.

Sean ‘Diddy’ Combs, Cîroc relaunch Summer Colada

Flavored vodka first of 2018 Cîroc Summer Collection

April 3, 2018

Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.

CÎROC French Vanilla

September 1, 2017

CÎROC ultra-premium vodka, a brand of Diageo North America Inc., introduced the newest luxury addition to its lineup of CÎROC flavors: CÎROC French Vanilla.

CÎROC unveils French Vanilla vodka

Flavor being launched with CÎROC-Star Martini

August 15, 2017

CÎROC ultra-premium vodka, a brand of Norwalk, Conn.-based Diageo North America Inc., is celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavors: CÎROC French Vanilla.

Ciroc Apple

December 11, 2015

CÎROC Apple is the sixth flavor in the line of CÎROC Ultra Premium, a brand of Diageo North America.

Ciroc, Sean ‘Diddy’ Combs launch pineapple-flavored vodka

Diageo brand named Official Toast of Mercedes-Benz Fashion Week

September 8, 2014

Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.

Ciroc, Sean ‘Diddy’ Combs introduce amaretto-flavored vodka

New product joins existing Peach, Coconut and Red Berry flavors

August 26, 2013

Through a strategic alliance between Ciroc and musical artist Sean “Diddy” Combs, brand owner Diageo plc, London, introduced Ciroc Amaretto.

Ciroc Vodka to promote responsible consumption

Partners with Diddy, Esquire for campaign

November 5, 2012

Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.

Ciroc Peach

November 28, 2011

Capitalizing on the success of Ciroc’s Red Berry and Coconut flavored vodkas, Diageo North America introduced Ciroc Peach.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.