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Home » Keywords » store brands

Items Tagged with 'store brands'

ARTICLES

Simply Balanced Organic Apple Juice - Beverage Industry

Private label resonates as premium, value-focused

Category performance varies by channel
Taylor karg beverage industry
Taylor Karg
December 5, 2018
No Comments
As the consumer packaged goods (CPG) market continues to influx with value-focused brands, more and more retailers are placing greater emphasis on their own brands, experts note.
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Uniquely J Badass Espresso - Beverage Industry

Private-label beverages performing well in changing marketplace

Jet.com launches new private-label brand, Uniquely J
Barbara h200x200
Barbara Harfmann
December 13, 2017
No Comments
Both non-alcohol and alcohol private-label beverages outperformed the industry overall.
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Private-label beverage sales chart

Private-label beverages focus on healthy living

Milk, water and coffee pods drive store brand categories
Barbara h200x200
Barbara Harfmann
December 11, 2015
No Comments

Price often plays a role for consumers when choosing a beverage brand, and many budget-conscious consumers seek out private-label brands for their value based on cost and quality.


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Simply Balanced organic apple juice

Store brands join health and wellness trend

Private-label beverage market remains flat
Stephanie headshot new cropped
Stephanie Cernivec
December 12, 2014
One Comment

Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.


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news

Name brands vs. store brands

Alejandro Martinez
June 14, 2013
No Comments

It is a myth that Hispanics only buy name brand products and don’t buy private label or store brands.


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Blackberry Lemonade

What’s in store for private label

Retailer brands threaten national competition
Stephanie headshot new cropped
Stephanie Cernivec
September 12, 2011
No Comments
We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.
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Beverage News graphic

Store-brand sales increase across the board

June 28, 2011
No Comments

Store brands capped a decade of growth by posting sales increases across all three of the major retail channels in 2010, and pushing dollar share to new all-time highs in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Co., Schaumburg, Ill.


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